Stories From the 2016 Emerging Technology Summit

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The Emerging Technology Summit took over Edina, Minnesota earlier this week as DeltaWare Data Solutions brought in a variety of their partners to meet with and teach their customers and prospects on various progressive IT topics. Some of the ActualTech Media team was also in attendance, speaking and recording video interviews with the vendors and customers.

There’s a delicate balance that every reseller/channel partner has to find. On one hand, vendor loyalty, certification investment, and staff expertise make it tempting to pick a select 3-5 primary technology vendors and work with those solutions to meet the customer’s needs. On the other hand, when all you have is a hammer, everything tends to look like a nail. Situations are often unique and would benefit from a unique technology that may not come from one of the chosen 3-5.

Straight From the Horse’s Mouth

We had the chance to interview Jamie, the CEO of DeltaWare Data Solutions, about exactly how they strike this balance between maintaining their partnerships and offering precise, scrupulous technology design suggestions to their customers. As an example, most VARs have 1-3 primary storage vendors (NetApp, EMC, Dell, etc). DWDS has nearly twenty. And that is precisely for the purpose of having a toolbox full of tools such that the correct tool can be used for a given job. As someone who has spent a fair bit of time in the channel, I think that Deltaware’s direction is brave and to be commended.

Here’s the video interview we did with Jamie:

We also got to hear lots of neat stories from attendees about how the emerging technology that DWDS deals with solves difficult challenges for their customers. Although we talked to many more, we interviewed two specific customers who described their success with SolidFire and Rubrik respectively.


We first interviewed Jered from Netgain Hosting about the challenges that DWDS helped them solve with SolidFire. Listen to his story below:


Later on, we heard from Scott (who preferred not to name his company specifically) who had recently implemented a Rubrik data protection solution. Listen to what he had to say:

Full Interview Playlist

We really enjoyed the Emerging Technology Summit and are already looking forward to next year! The playlist including all of the videos we recorded at #ETS16 is below! Click the icon in the top left corner to browse the videos in the playlist.

James Green

James is a Partner at ActualTech Media and writes, speaks, and consults on Enterprise IT. He has worked in the IT industry as an administrator, architect, and consultant, and has also published numerous articles, whitepapers, and books. James is a 2014 - 2016 vExpert and VCAP-DCD/DCA. Follow James on Twitter

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