Cloud 2.0 and 'The Bottomless Cloud'
IT resources such as storage have always had a reputation for being costly. This focus on cost has forced a certain way of thinking for many organizations that put the cost of storage above all other considerations.
Specifically, it has led to a scarcity mindset, where data storage is viewed as something to be minimized. In fact, many organizations simply delete seemingly “unused” or “old” files to clear space on their expensive storage systems. But what is the lost opportunity for your business when the last 10-20 years has shown that leveraging your data is the key to outrunning your competition?
The days of scarce, expensive storage are gone, if you consider all of today’s alternatives. The move to the cloud has changed everything, upending what you thought you knew and exposing a new paradigm: now, the goal is to keep everything and focus on ways to extract maximum value from your data—no matter where it resides. Hint: It’s not just in your databases and structured data.
What does that really mean? It means that data storage is the new electricity—a cheap and abundant resource that powers everything. This is the promise of The Bottomless Cloud.
The Bottomless Cloud challenges this scarcity-driven mindset. It takes a hard look at how outdated business models are failing by regarding data as a cost that needs to be constrained, rather than a near-infinite resource that can be mined like precious gold. The Bottomless Cloud is redefining the tenets of success in the 21st Century by changing the way we view data. Data is moving from being a byproduct of business to being the source of value that drives new business, a business feedback loop that informs the future while making it possible to verify or clarify past decisions.
The Utility of Data
The Bottomless Cloud is a key feature of the Cloud 2.0 era, an age in which cloud storage will increasingly be treated as a utility, much like electricity.
The analogy is apt: Consider that AC power is delivered in a standard way. Every power outlet in America provides 110 volts at 60 Hz. (not including 220 volt outlets). Any electric device can be plugged into any power outlet in America. It doesn’t matter if the device is a fan, a computer, or a curling iron, because all the devices are designed to be powered the same way.
Similarly, the same laptop you charge at home can also be plugged in at work, a coffee shop, or a hotel room on the other side of the country. Electric power is delivered in a standardized way, and the devices using that power also do so in a standardized way.
The end result is that electric power has become a commodity. We use electricity on an as-needed basis, rarely considering where it comes from, whether it will work with our device, or how much it costs. In the same way that electric power and the evolution of utilities fueled the growth of industrialization and innovation of the 20th Century by allowing companies to focus on what they were best at rather than the generation and management of power, The Bottomless Cloud makes data storage an affordable utility. It’s cheap, simple, reliable, and easy to use.
The Economic Case for Cloud Storage
From the time cloud computing first became practical, cloud vendors have presented economic models and case studies to prospective customers in an effort to convince them that running workloads in the cloud is the “most cost-effective way of doing things.”
While some of the cost-related claims made in the past by Cloud Storage 1.0 vendors are dubious (often costing the same as on-premises implementations), there are compelling reasons it makes financial sense to use Cloud Storage 2.0 rather than on-premises or Cloud Storage 1.0 options. The economics have changed more than you may realize.
One fundamental issue is that the technology innovation curve is steeper than the financial depreciation curve. This means that an organization’s storage hardware is likely to be outdated before its value has been fully depreciated. Because hardware refresh cycles are often tied to depreciation schedules, your business may have to continue using legacy storage hardware for a considerable amount of time, giving up the benefits of innovations in storage technologies.
Compared to on-premises implementations, cloud storage providers are able to take advantage of the latest and greatest storage hardware, as well as their own innovations in design and engineering, to squeeze out both performance increases and cost decreases on an ongoing basis.
Furthermore, the hardware used by cloud storage providers is likely to be refreshed far more frequently than would be practical for storage hardware residing on-premises, due to the radically larger scale of storage they need to accommodate for the double-whammy of ever-increasing customers and exponentially increasing storage needs across all customers.
As it turns out, The Bottomless Cloud is inherently powered by the latest and greatest technology.
All these reasons make it obvious that it’s time to start re-evaluating your storage strategy. Cloud 2.0 and The Bottomless Cloud allow organizations to reduce their storage costs, and stop worrying about how much storage they’re consuming. Rather than discouraging the creation and long-term storage of data, organizations will finally be able to fully capitalize on the business value of that data.